Nobody can sell the value of your product better than your best customers.
They've felt the wins, experienced the transformations, and has reaped the rewards—all thanks to being a customer of yours.
Now it's time to let them tell, in their own unique words, why working with your business was such a good decision.
Case study content that truly drives proof goes way beyond basic testimonial quotes—But we'll get those quotes for you too.
Audience Ops' case studies service will produce high-quality, in-depth customer stories. Our content team asks the right questions to get the most resonant insights from your customers. We'll feature their journey from discovering to succeeding with your product.
Your warmest leads want to hear the stories of others who've been in their shoes. We produce these high quality case studies, ready for you to hand to those leads to seal the deal.
What if all you had to do was make a simple email introduction?
We'll take care of the rest: From scheduling and interviewing your customers, to recording and producing video/audio interviews, to writing high quality case study articles, to pulling the best quotes to highlight, to presentation and publishing. All done for you.
You've been meaning to get case studies done forever. This gets it done. And gets it done right.
“Content marketing is an asset that we can leverage in everything we do. Audience Ops helped us build real content we can promote instead of just offers.”
“If you’re running a business, you have a thousand things to do. Sign up with Audience Ops and never think about content again. It’s been a no-brainer for us.”
Here are just a few of the ways you can leverage quality case studies content to grow your business:
When someone has already discovered your solution, now they're evaluating whether they're the right fit to buy. Case studies are the perfect tool for converting customers at the bottom of your funnel.
YouTube is the world’s #2 search engine (behind Google, which owns YouTube). Publishing high-quality video case studies and video testimonial clips keeps your YouTube channel fresh with quality content.
Successful customers love to talk about how smart they are for choosing to work with you! Letting them participate in a case study makes them more likely to go a step further and recommend your service more often.
Leverage the best customer testimonial quotes that rise to the surface while producing their case studies. Use these on your website to drive more conversions thanks to tried-and-true social proof.
Post clips and quotes from the words of your customers to your Facebook, Twitter, LinkedIn and any other social networks where your presence matters. Activate your following by giving them real stories they can relate to.
Your case studies are perfect source material for additional content and research, which can be repurposed as blog articles, podcasts, videos, webinars, you name it! (By the way, need a writing or podcasting team? We’re here to help.)
We'll host a ~30-minute recorded interview with your customers
Learn about interviews
Our team of writers, and audio/video producers will turn then interview into high-quality case study content.
Learn about production
We'll create a finished case studies pack (PDF), publish the pieces to your blog, and pull out the best testimonial quotes.
Learn about presentation & publishing
Having someone other than yourself interviewing the customers really helps them open up and share valuable insights.
Our content experts craft questions designed to get the customer's best story, told in the most resonant way possible.
We handle the interview process from start to finish
The Audience Ops team knows content. We produce high quality, original customer story content based on the research we gathered in the customer interview.
In addition, we prepare audio and/or video versions of the customer interview, tightly edited and optimized for distribution.
We'll also pull out key testimonial quotes you can use as social proof on your website and elsewhere.
The case studies content production process includes
We'll package your case studies content into a nicely designed PDF pack, ready to hand to your warmest leads, or offer as a download from your website.
We can also set up, schedule and publish your case study articles to your blog.
In addition, every case study includes writing of an email newsletter message and social media posts to distribute to your audience. We can schedule and publish those for you too.
Finally, we will give you short testimonial quotes and/or short video testimonials and advise on the optimal placement of these on your site.
Here’s our case studies presentation & publishing checklist