Founders Shouldn’t Blog.
Have you ever tried to be chief content creator and build your business at the same time?
It’s near impossible. It’s also ineffective. When your creative energy is spread across all areas of your business, including your company blog (that is—when you make the time for it), your content will never reach its true potential.
The whole point of content marketing is to resonate on a deep level with your people, and do it consistently. That takes focus, commitment, and thorough research to back up your words.
But how can you make this happen?
You don’t. We do.
Research & Strategy
Build content that's worthy of your customer's attention. Form an actual plan, not just a word count.
Most content marketing falls flat because it skips this essential first step: Deep customer research, forming a strategy and game plan.
Our goal, as content marketers isn't to spin up "fluff". The Internet has enough of that. What we care about is making a real connection with people who will become your customers. This requires that we get inside their minds to learn what topics will resonate and help them be successful.
Through interviews with you, your team, and your customers, along with plenty of research into your space, we'll get to the bottom of what truly matters to your customers.
From there, we'll form our recommendations for a comprehensive strategy. From a well-researched list of topics for your blog and lead magnet to mapping out your marketing automation funnel, you'll have a clear roadmap for how we'll grow your audience and customer-base in the months ahead.
- Founder, team & customer interviews
- Competitor audits
- Industry & audience research
- Content strategy recommendation
- Editorial calendar
- Marketing automation workflow
Managed Content Marketing
Get off the content "hamster wheel". We’ll keep your content growth engine running without sucking up your team’s time.
If you've been handling your company's blog in-house, then you know how exhausting it is to keep a consistent publishing schedule. Even if you've outsourced to a writer, you're still stuck feeding them topics and handling the promotion yourself.
Audience Ops is designed to give you more than just a high-quality writing team. We manage every piece of the process for you.
The articles we publish to your blog are optimized to get your target customers to join your email list. We also handle the writing and sending of your weekly email newsletter and social posts, so those channels will never go "cold". That keeps open-rates high and converts more readers to buyers.
- Well-researched articles that resonate with your customers.
- Article-specific "content upgrades" (targeted email opt-ins that convert like crazy)
- Email newsletter writing
- Social media posting
- Monthly content marketing reports