About Audience Ops

Looking for some background info about Audience Ops?  Here ya go 🙂  Still have questions? Don’t hesitate to get in touch!


A Content Marketing Company

Audience Ops is a content marketing company, which offers a mix of products and services all aimed at helping you start and scale your content strategy.

Founded by Brian Casel in early 2015, the company’s initial offering was it’s productized Done-For-You Content Service, which continues to thrive to this day. In 2017, with the content service running on all cylinders, the product line expanded to include Ops Calendar, a software tool which helps you automate, streamline and measure content marketing.

Along the way, we also built and continue to expand a growing line of WordPress plugins which provide targeted tools for content marketing, such as our Content Upgrades and Landing Pages plugins.

Founded & run by Brian Casel

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Brian Casel

Brian Casel started Audience Ops in early 2015, shortly after he sold his previous business, Restaurant Engine, which was a web design product for the hospitality industry. Content marketing was the primary driver behind the growth of Restaurant Engine. But what made it possible for Brian to scale (and eventually exit) this business was his relentless focus on building systems and forming a talented team to execute every aspect of the content marketing process, from research to writing to promotion.

Having talked to other entrepreneurs about this content marketing system, and receiving lots of questions about it, and hearing so often about the pains most founders face when it comes to producing high quality content and “doing content marketing” for their companies, it became an obvious path to making solving this problem the mission of Audience Ops.

Outside of Audience Ops, Brian writes on his personal blog, casjam.com, where he shares insights into starting and building businesses. He also teaches and coaches business owners through his Productize program. He co-hosts a weekly podcast called Bootstrapped Web, and hosts the Productize Podcast.

An Amazing Team

Audience Ops wouldn’t be what it is today without the awesome work of our extremely talented team of content professionals. We’re a 100% remote team, all working and collaborating daily with tools like Slack, Google Docs, video calls, good ‘ol email, and of course, our own Ops Calendar collaboration tool.

Most of our team—including all of our writers and managers—are based throughout the United States. We’re joined by our team of assistants who work out of the Philippines, our software developers who are based in eastern Europe.

Anything else you want to know?  Shoot us an email 🙂