Your business needs high-quality, relevant content for connecting with the right customers and selling your products. But you’ve been in business long enough to know that writing content yourself isn’t sustainable.
You can’t be the chief content creator and grow your business at the same time. As the founder, writing blog posts, newsletters, or your lead magnets has the lowest return-on-investment: it prevents you from investing your most crucial resources—your time and energy—in product development and business growth.
...Yet that’s what you get if you try hiring a freelancer or using a content-mill. Hit-and-miss quality, or worse: Fluff content your customers can smell from a mile.
Not to mention the headaches and time it takes to recruit, test, train, and manage your own writers. And what about all the legwork that writers don’t do, like editing, images, publishing blog posts, and distributing to your audience? Doing all that busy-work yourself will keep your to-do list underwater for months!
The whole point of content marketing is to resonate with your best customers at a deep level and do it consistently enough to build trust. That requires a sharp focus, ongoing commitment, and an incredible amount of in-depth research to back up your promise and educate your prospects.
But how can you make that happen when, as the founder, you have so many hats to wear and hardly enough time? How do you create engaging content regularly when you need to complete or oversee a million tasks every single day?
You don’t. Because we do.
“If you’re running a business, you have a thousand things to do. Sign up with Audience Ops and never think about content again. It’s been a no-brainer for us.”
“Our blog always took a backseat. But Audience Ops took it to another level. Traffic, email list, open-rates, they've all grown significantly. Plus it's one more thing off my plate!”
When you work with Audience Ops, you don’t just invest in high-quality content that represents your brand and attracts your perfect customers. You also buy your time back and become free again to invest it into growing your company to the level it deserves.
You didn’t get into business to spend your time writing blog posts or queuing up newsletters and social posts. It’s time you got back to focusing your invaluable time and energy on what matters the most and what you do best: growing your business and developing your products.
Audience Ops began with a simple mission: To make doing content marketing easy and effective for businesses.
Our proven system, streamlined process, and expert team have you covered every step of the way. From in-depth research and planning killer topics to creating search-engine optimized high-quality content, blog publishing, and distribution to your audience. All tailored for your audience, in your voice, and weaving in your key insights.
We’ve spent years refining our end-to-end content process & system so you don’t have to. In other words: Audience Ops has your content covered. Week in, week out. Custom and on-demand.
Order articles and lead magnets as needed, buy in bulk, or sign up for monthly autopilot service.
Choose your package
Send us your content ideas or we can suggest topics for you. Then we get to work.
More about topic planning
We handle “the works” including publishing to your blog, sending to your list, & social media.
More about “the works”
“Audience Ops is a no-brainer for any company looking to scale with smart content delivered seamlessly. I highly recommend them and I'm very grateful for the huge impact they’ve made with our startup.”
“Our traffic has increased significantly thanks to Audience Ops. The quality has been great, and a hit with our customers. But the biggest benefit for me has been freeing up my time to focus on our product.”
You can send those our way and we’ll get them launched! Just provide the topic, any keywords you want to target, and answer a few questions to guide our writer’s research. We’ll handle the rest.
We’ll research and plan topics for you at no extra cost! Just answer a few questions about your business and our team will research and recommend a batch of new content ideas for your audience.
We don’t just produce high-quality blog content. We also handle “the works”.
That means we’ll handle every piece of the process for you. From planning and drafting, to editing, to publishing, and distribution.
Articles with “the works” include
A high-value lead magnet is essential if you want to attract email subscribers and nurture customers through your funnel, all year long and beyond.
When you need this content asset built & launched, we’ve got you covered. We’ll create an eBook, email course or a skyscraper article (your choice).
From planning the topic to writing the content to designing and launching a landing page and email automation. Get this critical piece done right.
Lead magnets include
“I loved how Audience Ops helped me shift my mindset to growing evergreen content that produces sales automatically forever.”
“Content marketing is an asset that we can leverage in everything we do. Audience Ops helped us build real content we can promote instead of just offers.”
New article every week
New article every two weeks
New article every week
New article every two weeks
“In our first 6 months, conversions are up 30%, traffic increased steadily, and more revenue is more predictable. All a direct result of content from Audience Ops.”
“Audience Ops helped us land our biggest (big name) client to date thanks the quality of our blog content. Our SEO traffic has increased significantly and steadily too.”
After you click "buy now" and complete your purchase of any of the packages listed above, you’ll receive an email from a manager within one business day. From there, we’ll coordinate a time for a call learn about your business and plan your first batch of topics. If you prefer to kick things off via email, that’s fine too!
With our On Demand options, you can purchase one-off or batch orders of articles. We’ll coordinate topics and a schedule for production. All articles take at least 10 business days to complete, but we are able to work on multiple articles simultaneously.
Our Autopilot Service plans allow you to keep a steady flow of new content produced automatically on a weekly or bi-weekly basis. Our team handles the entire process for you on an ongoing basis.
Autopilot clients also get the added benefit of having a free account on our Ops Calendar software, which shows you your topics schedule, social media scheduling, and reports on the performance of your content.
Although we recommend WordPress, we can work with whatever blog platform you use! We’re experienced with SquareSpace, Ghost, and others, and we’re happy to learn the process for publishing to your blog. If you’d prefer to handle the publishing steps, that’s fine too.
We specialize and recommend Drip as our email marketing tool of choice. But we can work with whichever tool you're using, whether it's Drip, Mailchimp, ConvertKit, Active Campaign, and others.
Every piece of content is worked on by a writer, an editor, a designer, an assistant, and a manager, who all handle specific parts of our production process.
We’ve developed a comprehensive research process that we go through with every new client. It involves interviewing you, learning about your business and customers, as well as researching your industry, competitors, and doing keyword research. We also aim to keep the same writer working on all of your content so over time they get more and more in tune with your audience.
Audience Ops was founded by Brian Casel in 2015. Brian previously built and sold a web design SaaS which was marketed largely through content marketing. Having spent years building systems to remove himself from the content process, he started Audience Ops with the mission of making it easier for founders to do content and do it well, seamlessly.
Absolutely! Request a free consultation here and you’ll be able to schedule a time for a call at our earliest availability (typically within 1 business day).
Sure can! Click here to request a copy of our sample articles pack.
A “Content Upgrade” is a unique (mini) lead magnet placed on an individual blog article. It's an embedded email opt-in, which offers a piece of bonus content, like a checklist or worksheet or template. The fact that it's so relevant to the topic of the article makes it convert exceptionally well.
When you order articles with “the works”, or if you're on our Autopilot Service, we include creating and setting up a unique content upgrades every one of those articles.
Our team is fully remote, but we're headquartered in Connecticut. All of our writers, editors, and managers are based in the United States. Our assistants, designers, and software developers are based throughout Asia and Europe.
Most of our communication will happen via email, with your account manager being your main point of contact. For new clients, we typically hold an initial kickoff call to learn about your business and customers. We can also arrange periodic calls as-needed. The manager and writer who work on your account will be included on your calls.
Some of our clients resell our services to their clients and we can work in that way. We're able to be "invisible" or you can put us in contact with whoever you need us to communicate with.
At this time, we don't have an official affiliate or referral system, but get in touch to discuss options.
Ops Calendar is our own software we developed, which makes the process of managing your content calendar a breeze, and also takes care of scheduling social media and reporting on traffic and conversion on a post-by-post basis. Clients on our Autopilot Service get a complimentary Ops Calendar account while your Audience Ops account is active.
“Content marketing can be very hard especially if you have no strategy or writing skills. Audience Ops helped us define the strategy and executed all the details. It's a no brainer investment help drive traffic and sales.”
“I'd recommend it to any SaaS founder who needs high quality content pushed to their audience on a regular basis. It helps us stay top-of-mind our subscribers while allowing us to concentrate on our product.”