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Marketing Case Studies: Everything You Need to Know

Sara Robinson

It’s 2024. Your buyers and clients have choices. But they won’t just trust you that you’re the right choice. This is why you need marketing case studies.

You need to be able to share with prospective customers why they can trust you, but not be the one to tell them. On a small scale, we all know that seeing an ad may cause interest in a new product or service. If a friend or trusted person tells us that they use and like that product or service, we’re much more likely to make a purchase.

But your business may be on a much larger scale– sometimes we’re asking people to spend hundreds, thousands, or even tens of thousands of dollars working with us.

Why should they trust us?

Because we say so?

That would be nice, but that’s not how it works.

Having samples and portfolios is important, but what can really help push someone from contemplation to purchase is feeling trust that you can deliver. And that final push can often come from well-done marketing case studies.

Hi, we’re Audience Ops and since 2015 we’ve been helping founders and marketing teams with their content marketing needs and have developed thousands of case studies for our clients.

So, we know a thing or two about case studies. While we’d love it if you hired us to help you with your marketing case studies, we also wanted to share what we’ve learned with nearly a decade of experience under our belt.

We put together a series of articles that dig into the different elements of marketing case studies so that you can understand how to create them effectively. Creating case studies can feel like a heavy lift for a founder or small marketing team. Even larger companies may feel like their team’s time is limited and case studies become less of a priority.

Hopefully these articles will help you in whatever stage of case study your company is at: from zero case studies to looking for a better system to get them done, published and moving the business forward.