Have you ever felt concerned that you’re only focusing on one way of marketing, such as content creation? But what if that one way has grown your email list and pageviews exponentially in the last 4 years?
On this episode of the podcast we’re joined by long-term client Natasa Lekic of NY Book Editors. A couple years ago on our blog we highlighted the growth NY Book Editors had seen in their mailing list by using lead magnets. We caught up with Natasa about why content continues to be their primary marketing strategy and how their pagevies and list have grown exponentially since we started with them in 2015.
If It’s Not Broke, Why Fix It?
Natasa was a bit embarrassed to admit that content is the company’s only focus when it comes to marketing, but as we discuss: it works for them. NY Book Editors helps independent authors tell their stories by facilitating extraordinary edits. Their clients (and potential clients) are writers who enjoy reading; it makes sense that the company focuses on content and it’s not surprising that the content has brought their mailing list to over 40,000 (and that’s with good list hygiene!) and their monthly pageviews to 65,000/month! They’re also launching a YouTube channel, so they’re now expanding their content and marketing.
Know your Clients and Speak to Them
Natasa has great insight into the importance of knowing your clients, no matter what your industry. She also reminds us that even if you know concepts and ideas well, that doesn’t necessarily mean that you’ll be able to communicate those ideas effectively and in user-friendly ways for your readers. Natasa also reflects on working productively when you outsource content creation (and four years in, we’ve got a good flow going!).