How WP Simple Pay’s Founder Handled a Company Merger

Audience Ops Podcast
Audience Ops Podcast
How WP Simple Pay's Founder Handled a Company Merger

Have you wondered what might happen with your marketing if your smaller company merges with a larger one?

WP Simple Pay’s Merger with Sandhills Development

In this episode of the podcast, we’re joined by Phil Derksen, founder of WP Simple Pay, a WordPress plugin for accepting stripe payments. In late 2018, his company merged with Sandhills Development, making his product one in a suite of five. In the episode, Phil shares with us about his experience with the merger and how that affected his role and specifically the marketing that they do. 

Phil discusses the experience of going from a solo founder who worked with a couple of contractors to then being part of a much larger team. Prior to the merger with Sandhills Development, Phil began working with Audience Ops for his content. At that time, he knew he didn’t have the time to put into creating content. When the merger happened, Sandhill Dev already knew the importance of content creation so nothing changed on the content front when the merger occurred; we were able to continue smoothly creating content for WP Simple Pay.

Phil also shares what his company is focusing on next in marketing and has some great tips for founders looking for growth.


Want more delicious insights and ideas?

We send a weekly newsletter with content marketing tips: Opt In Weekly.