As a nonprofit leader, you likely have two main areas of focus: 1) Serving the mission of your nonprofit and 2) Raising funds (and awareness) to be able to continue to do the work. Building awareness of your nonprofit and securing funding may not be the easiest or most fun parts of your job. But …
It’s 2024. Your buyers and clients have choices. But they won’t just trust you that you’re the right choice. This is why you need marketing case studies. You need to be able to share with prospective customers why they can trust you, but not be the one to tell them. On a small scale, we …
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If your business is going to invest the time and resources into creating case studies, you want them to be done well. Before you even start, it’s important to have a sense of how and where you’ll be using the case studies so that you know what to create and in what format. Know your …
What is a Case Study? Case studies are stories about your best customers, how they used your product or service and the results that they experienced. Essentially, a case study is a sales and marketing tool that builds trust, lends credibility, and is an important part of your business strategy. We’ve written a series of …
Introduction to Marketing Case Studies Case studies are often used in sales and marketing to help convert leads into clients or customers. A case study highlights a current client and how they used your product or service to get results. In today’s business landscape there are hundreds if not thousands of options for just about …
How to Write a Case Study for Marketing and Sales Every business can benefit from having case studies about why their best customers or clients love them. Case studies help show proof of the impact of your business or service and create trust for potential customers or clients. Start here: If you’re unclear about what …
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Podcast interview with Daniel Alm from Timing talking about how they use content marketing to grow their customer-base.
Podcast interview with Natasa Lekic from NY Book Editors talking about how they use content marketing to grow their customer-base.
Podcast interview with Phil Derksen from WP Simple Pay talking about how they use content marketing to grow their customer-base.
Podcast interview with Kevin McGrath from Beacon talking about how they use content marketing to grow their customer-base.
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