KickoffLabs’ Viral Content Strategy Case Study w/ Josh Ledgard

by Brian Casel

Here’s my interview with Josh Ledgard, co-founder of Kickofflabs.com, the very popular tool for creating viral campaigns, email signups forms, and marketing engagement tools for your website. They’ve been at this for a few years now, and they’ve learned a lot of lessons. Theirs is an inspiring story of how they grew, and found the initial idea for Kickofflabs, which is an interesting story.

They used their own tool on their business earlier on, but also started to leverage content, engaging in Quora, answering questions in different forums, going to local meetup groups.

Eventually, they scaled up their business, delegating and outsourcing various pieces from content, optimizing their Drip campaigns, all the rest of it, and everything else in between.

Josh and I covered a lot of ground here, I hope you enjoy it!