Author name: Brian Casel

LeadPages’ Content Marketing Strategy Case Study w/ Bob Jenkins

Today you’re going to hear my conversation with Bob Jenkins. Bob runs content marketing over at Leadpages; I’m sure everyone here is familiar with Leadpages. They sell a different suite of various marketing tools, starting with the very popular Leadpages itself, they’ve also acquired the Drip email marketing tool, and they have several other products

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Selling Software to Amazon Sellers w/ Jeremy Biron (Forecastly)

Today you’re going to hear my conversation with Jeremy Biron, he’s the founder of Forecastly (that’s Forecast.ly). It’s a software that gives Amazon sellers a way to predict their inventory levels, and know when they need to order more inventory, and how to order so they never run out. It’s really important if you want

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The Pitfalls When Outsourcing Content (And How to Avoid Them)

You need great content in order to attract traffic and nurture leads. But are you sure that hiring an outsourced content writer won’t backfire? You’re exhausted. You’re pulled in 30 different directions. Your to-do list is bursting at the seams. You’ve got clients who need help. Fires to put out. An overflowing inbox. Your redesign

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