LeadPages’ Content Marketing Strategy Case Study w/ Bob Jenkins

by Brian Casel

Today you’re going to hear my conversation with Bob Jenkins. Bob runs content marketing over at Leadpages; I’m sure everyone here is familiar with Leadpages. They sell a different suite of various marketing tools, starting with the very popular Leadpages itself, they’ve also acquired the Drip email marketing tool, and they have several other products in their lineup as well.

It was interesting to talk to Bob because he’s involved in their entire content marketing strategy, which spans across several products, and so they have different content strategies for each individual product. We’re going into how they manage top-of-funnel, middle-of-funnel, to bottom-of-funnel content, mixing and matching blog content with webinars, other types of promotions, and lead magnets.

We’re going to cover a lot of ground, and you’re going to enjoy my conversation with Bob Jenkins from Leadpages.