Helpscout is the popular helpdesk tool, which we use at AudienceOps to communicate with our clients on our content service.
Devin runs Helpscout’s content marketing strategy, and aside from creating a really popular, awesome tool, they’ve become widely known for their content on their blog. They’ve done a really good job of building an amazing audience and email list, building a lot of trust through educational articles, as well as these in-depth resource hubs.
I am impressed with how they organize their site layout, especially when it comes to their blog. their lead magnets, and these extra resource pages.
Devin and I talked about their organizational and planning strategies, how they work within a team, and how they get inside their audience’s brains to come up with great content for them.