On this episode of the podcast, we’re joined by Beacon co-founder Kevin McGrath who gives us insight into what it’s like to run the company with his brother and how they work together with Kevin as designer and Eoin as Developer. Beacon is a product for marketers and business owners to efficiently create the lead magnets they need. Their product is simple, with features their audience needs to get the job done quickly.
The Importance of Managing Your Resources
As a team of two, managing resources is extremely important. While Kevin focuses on the design side (his area of expertise), they still will outsource to other designers at times. We discuss how this allows them to bring in fresh perspectives and enables him to avoid the dreaded loss of productivity when you’re shifting contexts.
Outsourcing Content has lead to Expanded Areas of Content
With Beacon being such a focused product, prior to working with Audience Ops, it seemed logical that all content should be related to lead magnets. But, by bringing us in to not only create content, but help them develop topic ideas, they’ve realized that there is a much wider topic-base to write from.
Working with Audience Ops for content has helped Kevin release guilt for not spending time on that part of the business, and allows him to focus on growth and development of the company.
To wrap up the episode, Kevin shares what Beacon is focusing on next to grow the company as well as his tips for listeners who are looking to grow their company- you won’t want to miss it!
- Learn about Beacon
- Follow Kevin on Twitter
- Subscribe to the Audience Ops podcast on iTunes
